S01E05 Off page vs On page SEO

I've seen many clients with a website page with all the right keywords, meta descriptions and images optimised to rank in organic search results. Their on-page SEO is amazing! Yet their off-page SEO is another story. Their websites lack the authority and trustworthiness, with few reviews, social media pages and backlinks to show to search engines how reliable they really are.

Unfortunately, SEO is not as easy as popping in the right keyword in your title. This comes down to the two key types of search engine optimisation needed to balance with each other to build a solid SEO strategy.
On page SEO is focused on optimising your website and what it's about, whilst off-page SEO focuses the attention on building the authority and trustworthiness of your website through ranking factors outside your website. To really break it down, On-page SEO determines what you rank for, whilst off-page SEO determines how high you rank.

Our Optimise team work to develop both your off-page and on-page strategy, optimising it for your businesses advantage. We regularly work on external backlinks that give your website a vote of confidence to rank higher in search results. If you're looking for a way to push your businesses organic SEO rankings, give the Optimise team a call or email us at info@pegboard.com.au